Every Wednesday · 5-minute read
The e-commerce news that actually moves your numbers.
One sharp email for founders and operators. The signal — a big story, a tactic to test this week, and one hot take — minus the noise.
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Joined by 9,000+ founders & operators at consumer brands.
Latest Issue
The best e-commerce quarter since 2021
Plus: FedEx will eat your duty surprises for $99 a month.
News · TikTok Shop just reshuffled who wins on margin.
Tactic · A 3-second hero video lifted add-to-cart 14%.
Take · Subscription boxes aren't dying — stagnant founders are.
Read by teams at
OLIPOP
ButcherBox
Kodiak Cakes
Fellow
Tommy John
Hourglass
Three things, every issue.
Everything you need, nothing you don't.
Five minutes on Wednesday and you're the most informed person in your Slack.
Industry News
What's actually moving the needle. The one or two stories that change how you'd run your store this week, with the context, not the panic.
Tactic of the Week
One thing you can test by Friday. A specific, stealable play a real brand just ran, with the number it moved.
Hot Take
The opinion no one says out loud. A sharp, defensible point of view you can actually repeat.
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